Great Yarmouth

Great Yarmouth

Great Yarmouth is located approximately 15 miles from Swallowdale. It can be reached either by car or train.

Yarmouth is renowned for its long sandy beaches. It also has many attractions to suit young and old alike.

The attractions include Museums such as the Time and Tied museum which is open certain times of the year.

Along the beach you will find Pleasure Beach which has many rides for all ages. Amusement arcades, donkey rides, mini golf are also found with many places to eat or just grab a drink or ice cream.

If you enjoy walking then there are many walks that can be found on the Great Yarmouth Website.

Yarmouth is home to dog, horse and stock car racing, so if you fancy a day or evening at the races then this is perfect.

So if on your visit to the Norfolk Broads come rain or shine you will always find something to do in Great Yarmouth.

Pleasure Beach
Pleasure Beach
Norfolk Showground

The Norfolk Showground

The Norfolk Showground is situated on the A47 west of Norwich. Whatever time of the year you visit Swallowdale, it is always worth having a look at whats on.

There are many events throughout the year such as The Royal Norfolk Show, which is a two day event featuring trade stands, animals and a program of events in the grand ring. The Antique Fair is a regular event which occurs several times a year. This is a good day out for browsing antique furniture, ornaments and collectables. For all the dog lovers it also hosts its annual dog show. The Norfolk festive gift and food show is also worth a visit. You will find unique gifts, food and drink that you will not find on the high street. The Norfolk Showground also presents some outdoor cinema concerts in the summer months.

The showground is very easy to get to either by train, bus or car for which there is plenty of parking.

Royal Norfolk Show
Royal Norfolk Show
Roys Of Wroxham

Roys of Wroxham Shopping

While staying at Swallowdale you must pay a visit to Roys of Wroxham.

Roys department store has a variety of products to suit all. The supermarket has wide selection of local produce as well as all the well known brands. It also has its own coffee shop and a Mcdonalds on site. There’s also a Roys toy shop, children’s clothes shop, DIY centre and a garden centre.

There’s plenty of free parking within walking distance of the shops.

The History Of Roys

The company was founded in 1895 by two brothers, Alfred and Arnold Roy. The first store was in Coltishall, a pretty picturesque village which is well worth a visit. They then opened two more stores in Dereham and Hoveton St John, close to Wroxham railway station, which bought in all the supplies. This is why it’s called Roys of Wroxham.

Over the years the company expanded into bakery, pharmacy, and ironmongery, to name a few.

The brothers died in the 1950’s and the company was passed onto Alfred’s children. After this Roys Grocery changed to a self service system. A new store was planned for Wroxham, and opened in the mid 1960’s. This involved changes to Wroxham’s road layout and public services. Roys then became part of Nisa.

Roys continued to expand in the 1990’s and stores were opened in North Walsham, Dereham, Sudbury, Thetford and Norwich. The new store in Wroxham was destroyed by fire in 1995 and replaced with a new department store in 1996.

Sadly Fred died in 1994 and was succeeded by his brother who died 10 years later. His children Edward and Paul became the third generation to join the board of directors.

The brothers continued to expand the business adding the Broadland Motor Co. Wroxham, a new store in Beccles and the Highway Garden Centre in Framingham Pigot.

Roys still remains as a family owned independent business in the wonderful thriving village of Wroxham, also know as the capitol of the Norfolk Broads.

Roys Department Store
Roys Department Store
Brundall Boat Show

Brundall Boat Show On The Norfolk Broads


Brundall Boat Show 2019

The successful Brundall Boat Show is returning for another year on Saturday the 18th of May between 10am and 4pm, for the 3rd year running.

East Hills Cafe Bistro will be open throughout the day with a BBQ, serving freshly cooked food. There will also be a marquee bar serving drinks and live music.

The show, which is free to enter, will have many side stalls and activities for the children, including bumper boats and bouncy castles.

There will be over 150 boats to view, or purchase on the water at the venue along Riverside Estate.

There will be plenty of free parking and furthermore, shuttle buggies running throughout the day between the sites.


Brundall Boat Show 2018

As a result of its success in 2017, the popular boat show is back on again this year on Saturday the 19th of May between 10am and 5pm. The show will include a mix of food, music, hospitality, boat themed activities and bouncy castles for the kids. Above all, the show is free to enter with plenty of parking.



This makes a lovely day out while staying at Swallowdale on the Norfolk Broads.



Strumpshaw Fen

Strumpshaw Fen Reserve

Strumpshaw Fen is a beautiful nature reserve located on The River Yare, 10 miles from Norwich and only 2 miles from Swallowdale.

Why not take a stroll through the landscape of woodlands, meadows and reedbeds.

If you enjoy watching birds and wildlife then you are in for a treat. Birds often spotted include Marsh Harriers, Kingfishers and Osprey. Wildlife often seen include Lizards, Muntjac Deer and the occasional otter. There is a beautiful display of wild flowers in the spring and summer which include six species of orchid. There are also butterflies and up 20 varieties of dragonfly.

If you fancy a peaceful stroll down to the river to sit and watch the world go by in a relaxed environment, then look no further.

In addition if you are visiting with children, activities are available which include pond dipping and family trails.

Strumpshaw Fen is managed by the RSPB.

So no matter what time of the year you visit the Norfolk Broads, it is well worth a visit.


Strumpshaw Nature Reserve
Strumpshaw Nature Reserve



Horsey Gap Seals

Horsey Gap Seals In Norfolk

If your staying at Swallowdale on the Norfolk Broads between October and February, why not visit the Horsey Gap Seals and their pups.

Once parked in the car park you can walk for miles along the roped off path overlooking the beach. The seals start having their pups early November and are normally on the beach until February.

Horsey Gap is probably the best place to see the seals during the winter. During 2018/2019 winter there was in excess of 1600 adult seals and 1200 pups and numbers are increasing yearly. If you decide to take your dog along with you please keep it on a lead as the seals have a nasty bite if approached.

In 2016 The Friends of Horsey Seals registered as a charity (Registered Charity Number 1169539). The group works to protect the grey seals at Horsey from disturbance by the public, especially during the late autumn and winter months when the seals are mating and giving birth.

Horsey is a very small quiet village with only about 100 residents. During the summer months Horsey Gap is a magnet for families looking for a beautiful unspoilt sandy beach.


Seals At Horsey
Seals At Horsey



Brundall Railway Station

Brundall Railway Station

Brundall Railway Station which is only a 10 minute walk from Swallowdale is getting a makeover. During 2018 and 2019 Network Rail are carrying out work to change the crossing to fully automatic. The picture shows what the crossing will look like when the work is completed.

There are frequent trains from Brundall Railway Station to Norwich and Great Yarmouth. It makes travelling to many places very easy while staying at Swallowdale.