Roys Of Wroxham Shopping

While staying at Swallowdale you must pay a visit to Roys of Wroxham.

Roys department store has a variety of products to suit all. The supermarket has a wide selection of local produce as well as all the well known brands. It also has its own coffee shop and a McDonald's on site. Wroxham shops also have a Roys toy shop, children’s clothes shop, DIY centre and a garden centre.

The History Of Roys Of Wroxham

The company was founded in 1895 by two brothers, Alfred and Arnold Roy. The first store was in Coltishall, a pretty picturesque village which is well worth a visit. They then opened two more stores in Dereham and Hoveton St John, close to Wroxham railway station, which bought in all the supplies.

Over the years the company expanded into a bakery, pharmacy, and ironmongery, to name a few. Roys of Wroxham is now known as the largest village store in the United Kingdom.

The brothers died in the 1950s and the company was passed onto Alfred’s children. After this Roys Grocery changed to a self-service system. A new store was planned for Wroxham and opened in the mid 1960s. This involved changes to Wroxham’s road layout and public services. Roys then became part of Nisa.

Roys continued to expand in the 1990’s and stores were opened in North Walsham, Dereham, Sudbury, Thetford and Norwich. The new store in Wroxham was destroyed by fire in 1995 and replaced with a new department store in 1996.

Sadly Fred died in 1994 and was succeeded by his brother who died 10 years later. His children Edward and Paul became the third generation to join the board of directors.

The brothers continued to expand the business adding the Broadland Motor Co. Wroxham, a new store in Beccles and the Highway Garden Centre in Framingham Pigot.

Roys still remains family run and a family owned independent business in the wonderful thriving village of Wroxham, also known as the capital of the Norfolk Broads.

Products At Roys

What is particularly impressive about Roys of Wroxham is the range of products on offer. While many department stores have a limited range of products, Roys of Wroxham truly has something for everyone. Whether you are looking for a new pair of shoes, a birthday present for a child, or some fresh produce for dinner, you are sure to find it at the store.

Another thing that sets Roys of Wroxham apart from other department stores is its focus on quality. The store sources many of its products from local suppliers, ensuring that customers get the freshest and highest-quality goods available. Additionally, the staff are knowledgeable about the products they sell and are able to provide expert advice on everything from gardening techniques to choosing the right kitchenware.

Roys Café

In addition to its retail offerings, Roys of Wroxham also has a café. The café serves a range of hot and cold drinks, snacks, and light meals, The café is popular with locals and visitors alike and offers a great way to relax and refuel after a day of shopping.

Is There Parking At Roys Of Wroxham?

Parking at Roys of Wroxham is convenient and free, ensuring a pleasant shopping experience for all visitors. The store offers ample parking spaces within walking distance of the shops. The parking area is well-maintained and well-lit, providing a safe and secure environment. With designated disabled parking spaces available.


The commitment to sustainability is another aspect of Roys of Wroxham that is worth mentioning. As awareness of environmental issues grows, more and more consumers are looking for eco-friendly products and businesses. Roys of Wroxham has recognized this trend and has implemented a range of eco-friendly practices, such as reducing plastic packaging and using energy-efficient lighting. These practices not only help to reduce the store’s environmental impact but also show that Roys of Wroxham is committed to doing its part to protect the planet.

Local Community

Perhaps the most impressive thing about Roys of Wroxham is the sense of community that the store fosters. The Roy family has always been committed to supporting the local community, and this commitment is evident in everything the store does. From sponsoring local events to supporting charities and organizations, Roys of Wroxham truly cares about the people and the region it serves. This sense of community is reflected in the loyal customer base that the store has built up over the years. Many customers have been shopping at Roys of Wroxham for decades and consider the store to be an integral part of their lives.


In conclusion, Roys of Wroxham is a remarkable family-owned department store with a rich history and an impressive range of products. Its commitment to quality, sustainability, and supporting the local community makes it stand out from other department stores. With its wide range of offerings, knowledgeable staff, and excellent café, Roys of Wroxham is definitely worth a visit for anyone looking for a unique shopping experience.

Roys Department Store